A Consumer Could Recognize a Problem as Either an Opportunity

question 26

Multiple Choice

A consumer could recognize a problem as either an opportunity or a need.How would promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
• D) Promotions for these products should not really differ significantly. In fact, they should both focus on increasing the ideal state.

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Definitions:

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A non-arid climate characterized by consistent high temperatures throughout the year, usually found within 23.5 degrees north or south of the equator.

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