Veronica Engaged in an Extensive Information Search Process Before Buying

question 125

Multiple Choice

Veronica engaged in an extensive information search process before buying a pair of shoes and obtained a lot of detailed information.Her friend Rachel bought the same pair of shoes,but obtained very little information before purchasing them.Veronica does not expect to be as happy with the product as Rachel.This is known as the:

• A) blissful-ignorance effect.
• B) familiarity-liking hypothesis.
• C) looking-glass self.
• D) disconfirmation hypothesis.

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Definitions:

Individualism

The principle or habit of valuing the independence and self-reliance of individuals over collective action or identity.

Efficiency

The ability to accomplish a task or job with the minimum expenditure of time and effort.

Cognitive Approaches

Psychological models emphasizing internal thought processes and their influence on behavior and emotion.

Hispanics

A term used to describe people in the United States who are of Spanish-speaking origin or ancestry.