Customers Want Quality,but Quality Is Hard to Determine in Many

question 49

Multiple Choice

Customers want quality,but quality is hard to determine in many products.Which of the following cues are customers least likely to use to determine quality?

• A) the brand name of the product
• B) the brand personality of the product
• C) the price of the product
• D) the time it takes to purchase the product

---

Definitions:

Early Childhood

A critical period in human development extending from birth to approximately 8 years of age, characterized by rapid physical, cognitive, social, and emotional growth.

Controls

In experiments, a group that does not receive the treatment under study and is used as a benchmark to measure how the other tested groups do.

Abnormal Psychology

The scientific study of abnormal behavior undertaken to describe, predict, explain, and change abnormal patterns of functioning.

Research Method

Techniques, strategies, and tools used to identify, select, process, and analyze information about a subject.