When Consumers Use an Experiential Approach to Making Decisions,what Are

question 5

Essay

When consumers use an experiential approach to making decisions,what are they doing? Give an example of a product category where consumers commonly use the experiential approach.

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Definitions:

Basic Structure

The fundamental arrangements and institutions in a society, including its legal and political framework, that guide social relationships.

Rational-legal

Rational-legal authority is a form of leadership where authority is legitimized by legal rules and regulations, and the power is attached to certain positions rather than individuals.

Charismatic

Possessing a compelling charm or appeal that inspires devotion or admiration in others.

Traditional

Adhering to or denoting ways of doing things that are passed down from generation to generation, often resistant to change.