In Addition to Simply Liking Things Better, Consumers in a Good

question 63

Multiple Choice

In addition to simply liking things better, consumers in a good mood also:

• A) rely less on heuristic processing.
• B) attend more closely to specifics of the marketing messages.
• C) process ads with less elaboration.
• D) suffer greater stress during the purchase decision.

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Definitions:

Adults

Individuals who have reached the stage of development where they are considered mature, typically involving greater physical, emotional, and intellectual maturity than children or adolescents.

Genes

Segments of DNA located on chromosomes, responsible for the hereditary transmission of traits from parents to offspring.

Synchrony

The coordinated, simultaneous action or occurrence of events or processes, often used to describe the matching of behaviors in social interactions or the timing of developmental milestones.

Silly Face

an exaggerated, humorous expression made by contorting the features of one's face, often to entertain or provoke laughter.