In 1980,Tylenol Faced a Crisis: Some Customers Died After Ingesting

question 64

Multiple Choice

In 1980,Tylenol faced a crisis: some customers died after ingesting their tablets.This was due to sabotage by cyanide poisoning.Like it or lump it,the consumers saw this as a product failure in terms of quality and safety.The strategy should have been,first and foremost:

• A) protect the brand; make sure it is seen as sabotage.
• B) reassure customers; safety is the first concern.
• C) execute fresh public relations with Tylenol clearly presented as being the best.
• D) batten down the hatches; it will blow over.

---

Definitions:

Lakota

A Native American tribe that is part of the Sioux group of tribes, known for their rich culture and history on the Great Plains of North America.

Transgenders

Individuals whose gender identity or gender expression differs from the sex they were assigned at birth.

Male and Female Spirits

Supernatural entities believed to possess qualities or attributes typically associated with men or women, present in various cultural and religious beliefs.

X Chromosomes

One of the two sex chromosomes, X and Y, responsible for determining the sex in many organisms, including humans, where XX results in a female and XY results in a male.