In a Much-Discussed Marketing Failure,Coca-Cola Launched "New Coke" on the Basis

question 75

Multiple Choice

In a much-discussed marketing failure,Coca-Cola launched "new Coke" on the basis of successful taste tests,only to encounter massive resistance when consumers discovered that their familiar Coke (now called Classic Coke) would no longer be available.Even though many consumers probably would have bought the new flavour on their own,they felt that the company had taken the right to choose away from them.This hostile public outcry is an example of:

• A) door-in-the-face.
• B) norms.
• C) reactance.
• D) decision polarization.

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Definitions:

Recommendations Placement

The strategic positioning of suggestions or advice, often in a document or presentation, to ensure maximum impact.

Knowledge Management System

A technology-based system designed to help organizations capture, store, and manage knowledge to improve various processes.

Centralized Database

A database located and maintained in a single location, accessible by users from different locations through a network.

Audience Size And Location

Refers to the number of people who are receiving or are targeted to receive a message, and where they are geographically situated.