The Strategy of Getting Customers to Sell a Product on Behalf

question 86

Multiple Choice

The strategy of getting customers to sell a product on behalf of the company that creates it is called:

• A) permission marketing.
• B) viral marketing.
• C) stealth marketing.
• D) relationship marketing.

Recognize the impacts and accounting treatment when a note is dishonored or considered uncollectible.

Understand the reporting and classification of different types of receivables on the balance sheet.

Grasp the principles behind and methods for estimating bad debt expenses.

Identify the key accounting treatments for notes and accounts receivable, including revenue recognition and impairment.

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Definitions:

Direct Method

A way of preparing a cash flow statement where actual cash flows from operating activities are reported instead of adjusting net income for non-cash items.

Prepaid Expenses

Future expenses that have been paid in advance and are accounted for as assets on a balance sheet until they are incurred.

Accrual Basis

An accounting method that records revenues and expenses when they are earned or incurred, regardless of when the cash is actually exchanged.

Accounts Receivable

Amounts due to a company from its clients for the supply of goods or services, which have yet to be paid for.