Because Consumer Beliefs About What the Future Holds Is Such

question 117

Multiple Choice

Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases,many companies take forecasts about intended spending seriously (e.g.,"Do you plan to buy [a car] in the next year?") and have surveys conducted to measure:

• A) consumer confidence.
• B) economic health.
• C) consumer purchase behaviour.
• D) discretionary spending.

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Definitions:

Cognitive Neuroscience

A branch of neuroscience that studies the biological processes and aspects that underlie cognition, with a focus on the neural connections in the brain involved in mental processes.

Cognition

The endeavor of acquiring knowledge and apprehension through intellectual activities, experiences, and the perception of senses.

States Of Consciousness

Different levels of awareness of one's environment and self, ranging from fully alert and aware to various stages of sleep and altered states.

Consciousness

Awareness of one's own existence, sensations, thoughts, surroundings, and experiences.