When Marketers Merge Online Games with Interactive Advertisements in Ways

question 113

Multiple Choice

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

• A) advertising pop-ups.
• B) internet synergy.
• C) advergaming.
• D) net access.

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Definitions:

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a given price within a specific time period.

Quantity Demanded

The aggregate quantity of a product or service that customers are prepared to buy at a specified price in a marketplace.

Quantity Supplied

The complete quantity of a product or service that sellers are ready and capable of offering for sale at a specified price point in the marketplace.

Demand

The total amount of goods or services that consumers are willing and able to purchase at various prices during a specified period.