Raj Suka Absolutely Loves Computers

question 94

Multiple Choice

Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms) , Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups with respect to computers?

• A) innovators
• B) early adopters
• C) late adopters
• D) early majority

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Definitions:

Studies

Systematic investigations into and analysis of materials and sources in order to establish facts and reach new conclusions.

Activities

Tasks or actions that are carried out by individuals, often for the purpose of leisure, personal gratification, or goal achievement.

Conscience

The internal aspect of an individual that reflects on and judges the morality of that individual's actions.

Superego

The part of the personality in Freudian psychoanalytic theory that represents internalized societal standards of right and wrong.