Use the Data Given Below to Construct a Born-Haber Cycle

question 43

Multiple Choice

Use the data given below to construct a Born-Haber cycle to determine the lattice energy of CaO. DH°(kJ)
Ca(s) → Ca(g) 193
Ca(g) → Ca⁺(g) + e⁻ 590
Ca⁺(g) → Ca²⁺(g) + e⁻ 1010
2 O(g) → O₂(g) -498
O(g) + e⁻ → O⁻(g) -141
O⁻(g) + e⁻ → O²⁻(g) 878
Ca(s) + O₂(g) → CaO(s) -635

• A) -3414 kJ
• B) +1397 kJ
• C) -2667 kJ
• D) +3028 kJ
• E) -2144 kJ

Understand the basics of social media content strategy development.

Comprehend performance measures and advertising models in social media marketing.

Understand various cost measures used in social media advertising (CPM, CPC, CPA).

Recognize different social media performance measures and their implications.

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