Asking Consumers What They Think About Possible Brand Names for a New

question 20

Multiple Choice

Asking consumers what they think about possible brand names for a new product is an example of which type of research?

• A) product research
• B) promotion research
• C) product testing
• D) concept testing

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Definitions:

McDonalization

The process by which the principles of the fast food industry, such as efficiency, calculability, and predictability, dominate other sectors of society.

Higher Education Institutions

Schools that offer advanced academic programs, such as universities and colleges, leading to degrees at various levels (bachelor’s, master’s, doctorate).

Residential Schools

Institutions designed to assimilate indigenous children into the dominant culture, often through forced separation from their families and communities.

Aboriginal Peoples

Indigenous inhabitants of a land, the original peoples who have traditional rights and cultural ties to a particular region before colonization or formation of the nation-state.