When an Organization Is Attempting to Decide Whether to Use

question 1

Multiple Choice

When an organization is attempting to decide whether to use a company such as UPS or FedEx to deliver its products or to establish its own means to deliver the product to its customers,this is an example of which type of research?

• A) promotion research
• B) pricing research
• C) distribution research
• D) product research

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Definitions:

Target Market

The specific group of consumers at whom a company aims its products or services, identified through characteristics like demographics, interests, and behavior.

Interest Awareness

The process of recognizing and understanding one's own interests or the interests of a target audience.

Direct Marketing

Sales and promotional techniques that deliver promotional materials individually.

Marketing Communications

involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.