All of the Following Are Flaws with Using Click-Through Rate

question 32

Multiple Choice

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.

• A) does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
• B) some hits are likely made by mistake
• C) researcher lacks information about the meaning behind the numbers
• D) does not adequately measure the number of times an ad is clicked on

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