All of the Following Are Improvements of Scanner Data Over

question 68

Multiple Choice

All of the following are improvements of scanner data over standard mail diary panel data EXCEPT:

• A)scanner data measure observed (actual)purchase behavior rather than reported behavior
• B)scanner measures are obtrusive
• C)more extensive purchase data can be collected with scanner data
• D)scanner data are collected mechanically,resulting in improved accuracy over mail diary panel data

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Definitions:

Appendectomy

Surgical removal of the appendix, typically performed to treat appendicitis.

Surgical Excision

The process of removing tissue or an organ from the body through surgical means, typically to treat a disease or condition.

Inflammation

A localized physical condition in which part of the body becomes reddened, swollen, hot, and often painful, especially as a reaction to injury or infection.

Buccal

Relating to the cheek or the mouth cavity.