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Which type of scale is,at the most,a ranking scale?
Attitudinal
Relating to, based on, or expressing an attitude, often referring to consumer attitudes towards products, brands, or services.
Dichotomous
Relating to or involving a division or contrast between two completely opposed or different things.
Dependent Variables
Variables in research that are expected to change as a result of an experiment's independent variable manipulation.
Test Markets
Regional markets or demographic groups used for launching new products to evaluate consumer response before a national rollout.
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