In One Study Described in Your Text, Gorn (1982) Showed

question 93

Multiple Choice

In one study described in your text, Gorn (1982) showed participants pictures of pens of different colors. Some pen colors were paired with pleasant music; others were paired with unpleasant music. As a free gift, participants were more likely to choose the pen colors associated with pleasant music than the pen colors associated with unpleasant music. Which of the following alternatives correctly identifies the CS and the CR, respectively, in this study

• A)pen color; liking for pen
• B)pen color; liking for music
• C)type of music; liking for music
• D)type of music; pen color

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Definitions:

Regression Slope

Indicates the steepness and direction of the linear relationship between two variables on a regression plot.

Variance

A calculation of how spread out a data set is, determined by the mean of the squared deviations from the average.

Least Squares Estimates

A statistical method used to determine the line of best fit by minimizing the sum of squares of the errors between observed and predicted values.

Slope

In mathematics and statistics, it represents the rate at which a line inclines or declines, showing the change in the dependent variable for a unit change in the independent variable.