Because They Are Not Systematic or Comprehensive, Using Heuristics in Place

question 27

Multiple Choice

Because they are not systematic or comprehensive, using heuristics in place of an eight-step decision-making process can lead to _________.

• A)consistently better decisions
• B)decisions that more directly solve problems
• C)errors and biases
• D)more imaginative decisions

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Definitions:

Social Media

Digital platforms that allow users to create content, share experiences, and engage in social networking.

Direct Sales

A business model where products or services are sold directly to customers, bypassing traditional retail channels.

Inspire

To fill with the urge or ability to do or feel something, especially to do something creative.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.