Mars Inc'S M&M's Division Donates 50 Cents of Specially Marked Candy

question 68

Multiple Choice

Mars Inc.'s M&M's division donates 50 cents of specially marked candy sales to the Special Olympics. What is this an example of?

• A) event marketing
• B) person marketing
• C) cause marketing
• D) place marketing

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Definitions:

Virulence

The degree of damage or harm a pathogen can cause to its host.

Transmission

The process by which genetic information, diseases, or traits are passed from one organism to another or from one generation to the next.

Serial Passage

The process of repeatedly culturing microorganisms or viruses from one environment to another to select for adaptations or increase virulence.