Examlex
Explain how the adoption of new technology can improve marketing competitiveness.
Marketing Mix
Refers to the set of actions, or tactics, a company uses to promote its brand or product in the market, traditionally encompassed by the four Ps: Product, Price, Place, and Promotion.
Commoditized Markets
Markets where the products available from different suppliers are so similar that they are interchangeable and competition is primarily based on price.
Buying Allowance
A promotional or pricing strategy where buyers are given a specific discount or allowance on bulk purchases.
Sales Promotion
Marketing strategies aimed at stimulating demand for a product or service through short-term incentives or discounts to enhance purchase volume.
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