The Application of Relationship Marketing Requires Attention to Levels of Customer

question 168

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. What is the highest level, as defined by this type of marketing?

• A) loyal supporter of the company and its goods and services
• B) advocate who buys the products and recommends them to others
• C) regular purchaser of the company's products
• D) shareholder who literally buys into the organization and its mission

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Definitions:

Emotionality

The quality or state of being emotional; the capacity or tendency to perceive or express emotions.

Membership Disagreements

Conflicts or differences of opinion among members of a particular group or organization.

Firing a Member

The process of terminating an individual's employment due to reasons such as performance issues, behavioral problems, or company downsizing.

Sanctions

Penalties or other means of enforcement used to encourage compliance with laws or regulations.