When Marketers Notify Customers of Impending Changes in Return Policies

question 7

Multiple Choice

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

• A) promotional strategy
• B) pricing strategy
• C) product strategy
• D) distribution strategy

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Definitions:

Reinforcement

A process in behavior analysis that increases the likelihood of a behavior by adding or removing a stimulus after the behavior.

Positive Reinforcer

A reinforcer that, when applied, increases the frequency of a response.

Scaffold

A temporary structure used to support people and materials during the construction or repair of buildings and other large structures.

Negative Reinforcer

A reinforcer that, when removed, increases the frequency of a response.