Which of the Following Is a Marketing Planning Tool

question 173

Multiple Choice

Which of the following is a marketing planning tool?

• A) market share/market growth matrix
• B) consumer scanning model
• C) market vulnerability/business opportunity matrix
• D) market sheet analysis

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Definitions:

Profit Motives

The primary goal or motivation for businesses to maximize their profits, which drives business operations, strategic decisions, and overall objectives.

Ethical Values

Fundamental beliefs that guide behaviors and decision-making processes based on notions of what is right and wrong.

Norms

Are rules or standards for the behavior of group members.

Normative Theory

A theoretical framework that prescribes how things should or ought to be, often used in ethical, political, or policy debates.