How Does the Purchasing Process for Business Products Differ from the Purchasing

question 194

Multiple Choice

How does the purchasing process for business products differ from the purchasing process for consumer products?

• A) distribution channels for business products are significantly longer
• B) customer relationships for business products tend to be short term and transaction based
• C) personal selling plays a much larger role in business product markets
• D) customer service plays a smaller role in the distribution of business products

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Definitions:

Assumption

Something that is accepted as true or as certain to happen, without proof.

Forms of Communication

Various methods or modalities used to convey messages and information, including verbal, non-verbal, written, and digital.

Benefit

An advantage or profit gained from something.

Passive Activity

An activity in which the person involved does not actively participate or exert control, often used in reference to certain types of income for tax purposes.