What Is the Basis for Market Segmentation for a Manufacturer

question 5

Multiple Choice

What is the basis for market segmentation for a manufacturer that produces glass for microwave-oven doors, shower enclosures, and patio tabletops?

• A) cost-plus considerations
• B) end-use application
• C) benefits offered
• D) design factors

---

Definitions:

Curtail Immigration

Actions or policies designed to reduce the number of immigrants entering a country, often for political, economic, or social reasons.

Free Black

Refers to African Americans who were not enslaved, particularly before and during the Civil War in the United States, some of whom had purchased their freedom or were freed by their enslavers.

Antiblack Mob Violence

Acts of violence perpetrated by groups targeting African Americans, often emerging from systemic racism and hate.

Antebellum Period

The time frame in United States history leading up to the Civil War, characterized by rising tensions over issues like slavery and the rights of states versus the federal government.