Which of the Following Product Purchases Would Reference-Group Influences MOST

question 9

Multiple Choice

Which of the following product purchases would reference-group influences MOST likely have the greatest impact on?

• A) double mattress
• B) luxury car
• C) new dental floss
• D) black shoe polish

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, by practicing ethical and sustainable business practices.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Corporate Social Responsibility

A company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in accordance with public expectations.

CSR Program

Corporate Social Responsibility program, initiatives by a company to assess and take responsibility for its effects on environmental and social wellbeing.