A Purchase Made on the Basis of a Preferred Brand

question 121

True/False

A purchase made on the basis of a preferred brand or a limited group of acceptable brands is called limited response behaviour on the part of a consumer.

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Definitions:

Motivation

The internal or external driving force that incites individuals to take action, pursue goals, or engage in a task with enthusiasm and diligence.

Audience Reaction

Refers to the responses, whether emotional, cognitive, or behavioral, that individuals or groups display in response to a message, performance, or event.

Effectiveness

The degree to which something produces a desired result or outcome, often used as a measure of success or efficiency.

Receiver’s Smile

The smile on the face of a person who receives a gift, message, or any form of positive communication, indicating joy or appreciation.