Which of the Following Is NOT a Characteristic That Distinguishes

question 66

Multiple Choice

Which of the following is NOT a characteristic that distinguishes B2B markets from consumer markets?

• A) Organizational markets are more geographically concentrated.
• B) More people exert influence on the organizational buying decision.
• C) The organizational market tends to have a greater number of buyers.
• D) Organizations often engage in multiple sourcing and vendor analysis.

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Definitions:

Controllable Margin

Controllable margin refers to the amount of profit or income that can be directly influenced by the management's decisions, usually excluding fixed costs and overhead.

Operating Assets

Assets that are used for day-to-day functioning of a business and generating revenue, such as inventory, machinery, and buildings.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as the ratio of net profit to the initial cost of the investment.

Controllable Margin

The portion of profit or margin over which management has control, usually excluding fixed costs.