What Kind of Data Is Information Collected for the First

question 61

Multiple Choice

What kind of data is information collected for the first time, specifically for a marketing research study?

• A) secondary data
• B) primary data
• C) soft data
• D) experimental data

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Definitions:

Moderately Achievement Oriented

Refers to an individual's tendency to aspire for success and accomplishment in tasks with a balanced level of ambition and realism.

Illicit Behavior

Acts that are forbidden by law, rules, or custom.

Drug Use

The consumption of substances for their psychoactive effects, which can range from prescribed medications to illegal narcotics.

Reckless Behavior

Actions taken without consideration for the potential harm or consequences to oneself or others, often impulsive and risky.