In Addition to Population and Geography, a Researcher Might Combine

question 81

Multiple Choice

In addition to population and geography, a researcher might combine other indicators to segment markets geographically.Of the indicators listed, what would marketers be LEAST likely to use?

• A) income and job growth
• B) migration patterns
• C) average size of the households
• D) product-usage patterns

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Definitions:

Political Campaign

An organized effort which seeks to influence the decision-making process within a specific group, often associated with elections to public office.

Press Agentry

An aspect of public relations focused on generating media coverage and public attention, often through provocative or sensational methods.

Newspaper Industry

A sector focused on the production and distribution of newspapers, which provide news, information, and commentary to the public.

American Independence

The historical event in which the thirteen colonies declared their independence from British rule in 1776, leading to the formation of the United States.