A Department Manager Recommends Using Secondary Data in a Marketing

question 85

Multiple Choice

A department manager recommends using secondary data in a marketing research project.Which of the following best describes what the department manager is looking for?

• A) personal interviews of people not directly related to the project
• B) information previously compiled and published
• C) newly generated database entries that need to be sorted before use
• D) personal observations of situations affecting the business

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Definitions:

Earthworm

A terrestrial invertebrate belonging to the phylum Annelida, known for its role in aerating the soil and enhancing soil fertility.

Bladder

A hollow organ in the lower abdomen that stores urine from the kidneys before disposal.

Excretion

The biological process by which organisms remove waste products from their bodies to maintain homeostasis.

Urine

Fluid that consists of water and soluble wastes; formed and excreted by the vertebrate kidneys.