A Drawback to Using Secondary Data Is That the Data

question 86

True/False

A drawback to using secondary data is that the data may not be completely relevant to the marketer's specific needs.

---

Definitions:

Pandemic

An outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the population.

Incidence Rate

The frequency at which new cases of a condition or disease occur in a specific population over a particular period of time.

Health Department

A government agency at various levels (local, state, national) responsible for public health policies, regulations, and community health services.

Cross-tabulation

A statistical tool used to analyze and understand the relationship between two categorical variables by organizing data into a table.