What Is It Called When Huge Amounts of Customer Information

question 177

Multiple Choice

What is it called when huge amounts of customer information are entered into a database to be used for data mining?

• A) a data warehouse
• B) a marketing decision data cube
• C) a statistical database
• D) a data storage base

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Definitions:

Inform

To provide data or information about a particular topic, issue, or situation.

Unstructured Interviews

Interviews without a fixed set of questions, allowing for more natural, open-ended conversations.

Qualitative Research

Research that focuses on gathering non-numerical data to understand concepts, thoughts, or experiences.

Probing Questions

Questions designed to elicit more detailed or deeper responses, often used in interviews and qualitative research to clarify or expand upon initial answers.