A Business to Business Company Has 3 Clients That Comprise

question 55

Multiple Choice

A business to business company has 3 clients that comprise 80% of the company's revenue.The company wants to forecast sales for one to five years.Which of the following forecasting techniques would be the MOST appropriate for a firm to use?

• A) Survey of buyers intentions
• B) Sales Force Composite
• C) Trend Analysis
• D) Delphi Technique

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Definitions:

Maslow's Hierarchy

Maslow's hierarchy is a theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, arranged in a hierarchical order from physiological needs to self-actualization.

Organization

An entity comprising multiple people, such as a company or society, organized for a particular purpose.

Fulfillment Needs

Psychological or emotional needs that, when satisfied, lead to a sense of fulfillment or happiness, as conceptualized in theories of motivation such as Maslow's hierarchy of needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, arranging human needs into a hierarchy from physiological needs to self-actualization.