What Is the Final Step in the Marketing Research Process

question 68

Multiple Choice

What is the final step in the marketing research process?

• A) interpreting findings and presenting information to decision makers
• B) in-depth computer analysis of the data followed by database update
• C) evaluating the research design for improvement and efficiency
• D) providing feedback to researchers concerning their effectiveness

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Definitions:

Development

The process of growth or progression through a series of changes, often referring to physical, cognitive, or social evolution over time.

Measures

Tools or instruments used to assess, evaluate, or quantify a particular attribute, ability, or characteristic.

Clinical Scales

Tools or instruments used in a clinical setting to measure or assess psychological, emotional, or behavioral conditions.

Collection of Traits

A set of characteristic qualities or features that define an individual or thing, often used in the context of personality assessment.