Examlex
Which of the following is NOT a common basis for segmenting consumer markets?
Informed Consent
A process ensuring individuals are fully aware of the potential consequences, including risks and benefits, before participating in medical treatment or research.
Voluntary Participation
The principle that individuals should engage in research or activities based on their free will and informed consent.
Research Study
A systematic investigation and analysis of materials and sources in order to establish facts and reach new conclusions.
Participant Observation
A research method in qualitative research where researchers immerse themselves in a group to observe and participate in its activities, gaining an insider's perspective.
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