Landsdowne Dairy Is Planning to Introduce a New Flavoured Milk

question 182

Multiple Choice

Landsdowne Dairy is planning to introduce a new flavoured milk drink.As marketing manager, you want to appraise consumer response to this new product.What procedure would typically be used?

• A) trend analysis
• B) a jury of executive opinion
• C) test-markets
• D) the Delphi technique

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Definitions:

Heritability Estimate

A statistical measure that indicates how much of the variation in a particular trait within a population can be attributed to genetic differences among individuals.

Intelligence

The aptitude for acquiring knowledge, grasping concepts, tackling issues, and adapting to unfamiliar scenarios.

Correlation

An indicator that measures the extent of co-fluctuation among two or more variables.

IQ Scores

Numerical representations of an individual's cognitive abilities relative to a standard population, derived from standardized tests.