Advances in Computer Technology Have Broadened the Base of Data

question 170

True/False

Advances in computer technology have broadened the base of data collection for marketing research.

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Definitions:

Blade Length

The measurement of a blade from its tip to the start of the handle or hilt.

FAB Statements

Marketing messages highlighting the Features, Advantages, and Benefits of a product or service to persuade potential buyers.

SELL Sequence

A sequence of things to do and say to stress benefits important to the customer: show the feature, explain the advantage, lead into the benefit, and let the customer talk by asking a question about the benefit.

Close

The final step in the sales process where the salesperson secures agreement from the customer to proceed with the purchase.