Videotaping Consumers in Action, Such as Using a Manufacturer's Toothpaste

question 185

True/False

Videotaping consumers in action, such as using a manufacturer's toothpaste, is gaining acceptance as an observational research technique.

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Definitions:

Modulation

The process of varying the properties of a waveform to encode information, typically used in telecommunications to transmit data.

Decoding

The process of interpreting or making sense of a message or piece of information received.

Stream-of-consciousness

A narrative mode that attempts to capture the flow of thoughts and feelings running through the mind.

Spur-of-the moment

Actions or decisions made impulsively, without premeditation or planning.