What Is the MOST Common Method of Market Segmentation

question 56

Multiple Choice

What is the MOST common method of market segmentation?

• A) product-related segmentation
• B) demographic segmentation
• C) economic segmentation
• D) psychographic segmentation

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Definitions:

Markup

An enhancement on the fundamental price of goods designed to absorb administrative expenses and yield profit.

Absorption Costing

This method in accounting ensures the total cost of producing a product encompasses expenses on direct materials, direct labor, and all overhead costs, both variable and fixed.

Cost-plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to the cost of producing or purchasing the product.

Return on Investment

Return on investment is a measure used to evaluate the efficiency or profitability of an investment, calculated as net income divided by the initial cost of the investment.