Regina Is an Independent Strategy Consultant

question 188

Multiple Choice

Regina is an independent strategy consultant. She has guided her client's company through the market segmentation process and has posed the question: "Does the potential for achieving company goals justify committing resources to develop each or any of these segments?" What stage of the market segmentation process is the company at?

• A) estimating cost-benefit for each segment
• B) developing a relevant profile for each segment
• C) forecasting market potential
• D) selecting specific market segments

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Definitions:

Lump Payment

A single, large payment made at once, instead of breaking it into smaller installments.

Amortization Period

The length of time over which the principal amount of a loan, mortgage, or other debt is scheduled to be paid off.

Amortization Period

The length of time it takes to pay off a loan or mortgage in full with regular payments that cover both principal and interest.

Compounded Monthly

A method of calculating interest where the interest earned each month is added to the principal, so the balance doesn't merely grow; it grows at an increasing rate.