Targeting a Large Number of Small, Niche Markets Can Be

question 175

True/False

Targeting a large number of small, niche markets can be an expensive, complex, and inefficient marketing strategy.

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Definitions:

Extended Period

A length of time that is longer than usual or expected.

Primary Group

A small social group characterized by close, personal, and enduring relationships, which significantly influence the attitudes and ideals of those involved.

Concert Audience

The group of people who attend and watch a musical performance at a concert venue.

Secondary Group

A large and impersonal social group whose members pursue a specific goal or activity but typically have a detached and superficial relationship with one another.