Geographic Information Systems (GIS) Simplify the Job of Analyzing Marketing

question 8

True/False

Geographic information systems (GIS) simplify the job of analyzing marketing information by placing data in a spatial format. The result is a map overlaid with digital data about consumers in a given area.

---

Definitions:

Interests

The underlying needs, desires, or motivations that individuals or groups seek to fulfill through negotiation or other means.

Integrative Agreements

Solutions in negotiations that involve creative problem-solving to achieve outcomes beneficial for all parties involved.

Positions

In negotiations, positions refer to the specific outcomes or demands that a party wants to achieve.

Priorities

The things that are regarded as more important than others and need to be addressed or dealt with first.