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After a Company Develops a Profile for Its Market Segment

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After a company develops a profile for its market segment and a forecast of market potential, the next step is to estimate market share.


Definitions:

Operant Conditioning

A method of learning that occurs through reinforcements and punishments for behavior, influencing the likelihood of that behavior being repeated.

Higher-Order Conditioning

A form of learning in which a stimulus is first made meaningful through classical conditioning. Then, another stimulus is paired with the first, causing the second stimulus to elicit the conditioned response even in the absence of the first.

Shaping

A method of positively reinforcing behaviors that are successively closer to the desired behavior.

Extinguish

In the context of psychology, to gradually reduce or eliminate a learned response by ceasing to reinforce the behavior.

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