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When can an intermediary be eliminated from a marketing channel?
Validity
The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.
Measurement Tool
Instruments or methodologies used to assess, evaluate, or quantify various metrics or performance indicators.
Performance Management
A continuous process where managers and employees work together to plan, monitor, and review an employee's work objectives and overall contribution to the organization.
Developmental Purpose
Refers to the aim to aid in the growth or progress of individuals, organizations, or societies through education, training, or specific initiatives.
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