Which of the Following Products Relies LEAST on Location of Purchasing

question 70

Multiple Choice

Which of the following products relies LEAST on location of purchasing opportunity?

• A) specialty products
• B) shopping products
• C) unsought products
• D) convenience products

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Definitions:

Observational Learning

The process of learning behaviors by watching and imitating others, without direct reinforcement.

Discourtesy and Disrespect

Behaviors or actions that are rude, inconsiderate, or show a lack of regard for others.

Cognitive Map

A mental representation of a spatial arrangement such as a maze.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until a suitable motivation is provided.