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A firm elects to use family branding. What should the products be?
Established Firms
Companies that have been in business for a long time and have a stable position in the market.
Customer Focused
An approach in business that prioritizes the needs and satisfaction of customers in product and service development.
Product Pricing
The strategy of setting the appropriate cost for a product based on production costs, competition, target audience affordability, and market conditions.
Retain Customer
Strategies and activities aimed at keeping a company's existing customers engaged and satisfied with its products or services, thereby increasing loyalty and reducing churn.
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