A Marketing Decision Support System (MDSS) Is a Tool That

question 122

True/False

A marketing decision support system (MDSS) is a tool that can be used to transform the raw data of the Marketing Information System (MIS) into meaningful, connected information used to make marketing decisions.

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Definitions:

Piaget's Theory

A theory of cognitive development that describes how children's thinking evolves in stages as they interact with their environment.

Preoperational Thought

A stage in Piaget's theory of cognitive development where children from about 2 to 7 years old are able to use symbols and language but do not yet understand concrete logic.

Assimilation

The process by which individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.

Accommodation

In cognitive psychology, the process of modifying existing cognitive schemas, perceptions, and understandings to incorporate new information.