What Is the Purpose of Test-Marketing

question 181

Multiple Choice

What is the purpose of test-marketing?

• A) to subject the product idea to additional study prior to its actual development
• B) to verify that the product will perform well in a real-life business environment
• C) to separate ideas with commercial potential from those that will not meet company objectives
• D) to evaluate the compatibility of the product with organizational resources

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Definitions:

Temperament

An individual’s behavioral style and characteristic way of responding.

Behavioral Style

an individual's characteristic way of behaving, reacting, or responding to various environmental stimuli.

Characteristic Way

A manner or method that is typical or distinctive of an individual, group, or process.

Socioemotional Development

The process of developing the ability to experience, express, and manage emotions, as well as establishing meaningful relationships with others.